Akshay Kumar’s upcoming film Toilet: Ek Prem Katha is slated to release on 11 August, he talks about why he thinks that Bollywood films are failing.
Akshay Kumar’s recent take on why Bollywood films are getting poor response on the box office is that main reason can be the content of the movies.
He said that the whole Bollywood knows promotions are an integral part of the movie. Kumar compared Hindi films to South Indian films stating things are very much systematic there.
Akshay said that in South the makers don’t have budget of more than 2 crores for publicity and stars hardly appear on any reality show to promote the movie.
Movie release dates in South are reserved for Diwali and Pongal, there is no threatening in this and only the good film in the industry will work, Akshay said.
“Maybe it has got to do with our content which is not right. Also, they are very systematic in the South. They don’t spend more than Rs 2 crore on publicity. They don’t do reality shows or too many press meets. But like us, they too release big films during Diwali and Pongal. They do reserve those dates. It is not threatening for us, but we can see some new things in cinema. Even our films release in the South, and they have never said that it is a threat. It is just that good films work,” he said.
Akshay’s latest Toilet: Ek Prem Katha is made on a budget of 18 crores, also starring Bhumi Pednekar, releasing on 11 August.