Editor Aashu Patel and Publisher Saajan Barvadia’s new premium lifestyle magazine ‘Cocktail Zindagi’ was launched on April 1, 2017 in Mumbai in the presence of many celebrities and dignitaries including Tigmanshu Dhulia, Himesh Reshammiya, Jayantilal Gada (Pen Films), Suresh Kotak (Chairman Kotak Group), Aasit Modi, Sanjay Chhel (writer/director), Taarak Mehta Fame actors Dilip Joshi (Jethalal), Tanmay Vekaria (Bagha) and Dayashankar Pandey (Chalu Pandey), Pratik Gandhi (Bey Yaar fame), Jay Vasavda (famous Gujarati writer and orator) and various who’s who of the film, journalism, hospitality, education and television world. The program was anchored by actress and anchor Bhakti Rathod.
Various famous Gujarati writers like Shishir Ramavat, Geeta Manek, Mona Sheth, Ashutosh Desai, Sangita Joshi-Sudhir Shah and editors of leading Gujarati dailies viz. Rajesh Patel (Divya Bhaskar), Satish Soni (Sandesh), Bhalchandra Jani (Gujarat Samachar) and Nilesh Dave (Mumbai Samachar) were present at the launch. Bhargav Patel, President of BJP Mumbai Gujarati cell was present at the launch. Singers, Shraddha Shriddhrani, Uday Mazumdar and Bhagyesh Vara also attended the launch.
The magazine will be monthly and have articles, interviews and more about different shades of life. Here are glimpses from the launch: