As part of Fevicol’s flagship campaign #JudengeLadengeJeetenge, the brand held its 13th edition of ‘Caring with Style’ fashion showcase in association with Cancer Patients Aid Association (CPAA) at NSCI Dome, Worli. This joint initiative by Fevicol and CPAA aims at raising funds for the Cancer Survivors and help them to lead a happy and healthy life. In this edition of ‘Caring with Style’ fashion show, renowned social worker, BJP spokesperson and fashion designer Shaina NC and famous celebrity duo-designer Abu Jani Sandeep Kholsa participated to showcase their collection.
The event was graced by Bollywood actress Sonakshi Sinha, power couple Zaheer Khan and Sagarika Ghatge, actor Arbaaz Khan, and others, such as Kubra Sait, Deepshika Nagpal, Dolly Thakore, Ashiesh Shah, Samir Soni, Arjun Bijlani, Mitali Sagar, Dilip Joshi, Rashmi Desai, Aditi Govitrikar, Kamya Bedi, Shipra Malhotra, Ekta Raheja, Beenu Bawa, Divya Thakur, Niketan Madhok, and more.
There were three high octane performances by leading new-age singers Amaal Malik, Harshdeep Kaur and Sachin Jigar. Amaal Malik performed some foot-tapping songs and grooved around the models with music that elevated the mood on the runway and in the audience while walking for Abu Jani Sandeep Khosla whereas Harshdeep Kaur and Sachin Jigar filled the hearts with their soulful music dedicated to cancer survivors.
Queen of drape and master designer Shaina NC, crafted her collection with an extensive use of elegant georgette and chiffon. She presented a variety of styles with over 30 silhouettes inspired from different saree drapes. Rich silks splashed with sequins and gold embroidery brought the elegance of meticulously constructed ghaghra sarees. The entire color palette of regal black, pristine white and contemporary off-white added a gentle modernity to the show. The beautiful surface ornamentation and textured fabrics, sequencing with Resham thread and opulent embellishments of pearls and diamantes were some of the key highlights of the collection.
Abu Sandeep ‘The Black Gold’ mesmerizing collection was a joyous symphony of moods expressed in nine distinctly different ranges, each of which exude luminosity, from the quiet strength of White Snow to the joyous celebration of color that is Organdy. With the limitless design and creativity, the collection revealed itself in countless ways. Elaborate appliques, intricate sequencing, powerful embellishments and magnificent adornments, Abu Sandeep collection was glitz and showered bliss all around.
Talking about the association, famous celebrity duo-designer Abu Jani Sandeep Khosla says, “It’s an absolute privilege to be able to put our creativity to the most beautiful of all uses. The empowerment of others, especially when it comes to help the most vulnerable and one’s battling this disease, we want to spread the news that it is a fight that can and must be won if all of us work together as a community that raises funds and shows compassion and support. We’re delighted to do this show for the CPAA for the second year running and promise you an evening of fabulous Fashion and Full of Heart.”
Talking about the association, renowned social worker, BJP spokesperson and fashion designer Shaina NC said, “I have been associated with Fevicol ‘Caring with Style’ for over a decade now. Fashion in universal and is not for select few. I am blessed to have people from all walks of life to participate in this noble initiative through my fashion showcase. Above all, my deepest gratitude to Neha and Gurpreet for walking in my collection, these girls have shown their revolutionary mettle to fight such a fatal disease. I am happy to collaborate with Pidilite and Cancer Patients Aid Association in this initiative which continuously works towards making the lives better for Cancer patients.”
On the association with CPAA and Abu Sandeep, singer Amaal Malik said, “I am delighted to have this opportunity to walk for the prestigious designer duo Abu Jani and Sandeep and support such a noble cause. Fevicol ‘Caring with Style’ in collaboration with Cancer Patients Aid Association is a wonderful initiative to celebrate and it gives me immense satisfaction to be a part of this. It’s an honor for me to bring a smile upon the faces of these people and my music is the only way for me to convey my love and regard to these darlings.”
Talking about the association singer Harshdeep Kaur said, “I am feeling honored to participate in such a wonderful initiative that works to bring smiles on the faces of the Cancer patients. My heart goes out to them and I hope our song inspires them and give them courage to move forward.”
Talking about the association singer Sachin Jigar said, “Music is known to have healing powers and I dedicate my performance to Cancer patients across the world. Fevicol ‘Caring with Style’ has given me a platform that helped me to connect with the Cancer patients who are the real fighters. I salute to them.”
Talking about the association, Chairman ASK Group and Jean-Claude Biguine Salon and Spa, Mr. Asit Koticha congratulated CPAA on its 13th anniversary and said, “ASK Group is proud to be associated with CPAA in this noble cause. ASK strongly believes that a healthy and disease free new generation is the biggest asset in building our nation’s legacy”
Talking about the association Cancer Patients Aid Association Founder Chairman Y. K. Sapru said, “No person affected by cancer should be deprived of a chance to fight cancer by receiving treatment due to lack of resources. Cancer incidence is on the rise and cancer treatment in India is extremely expensive. Patients of modest means and the underprivileged cannot often afford treatment. We at CPAA assist cancer patients in financial hardship with accessing treatment, information and rehabilitation services.