MUMBAI, August 18, 2017 – With Ganesh Chaturthi just around the corner, Ford is all set to celebrate it in style with a unique installation of Lord Ganesha, made of auto spare parts for the upcoming festive season.
Aimed to highlight the importance of using genuine parts, the installation – consisting of disk brakes, fender, spark plugs, and clutch plate among others – will be open for public viewing from August 18-20, 2017 (Friday- Sunday) at the Oberoi Mall in Goregaon.
Created by artist Madhavi Pittie from Workshop Q, the 6.5 Feet installation was unveiled by Saurabh Makhija, General Manager, Sales for Ford India.
“Safety is not an option but a priority for us at Ford. With the unique installation of Lord Ganesha, we want to highlight the significance of using genuine parts while servicing to ensure the well-being of their loved ones,” said Saurabh Makhija, GM, Sales, Ford India. “Having expanded the distribution of spare-parts through retail stores, we have not only ensured that our Genuine parts are always within your reach but also the convenience of getting the Ford serviced wherever you want.”
To amplify the experience, the Lord Ganesha installation will feature a special 12 cameras set up, allowing visitors to click a 180-degree photograph. Users will also be able to upload their photographs on Facebook with the hashtag #SelfieWithFordGanesha and stand to win a small Ganesha idol, also created with spare parts. Making it more exciting for customers during the Ford Navotsav celebrations, they can avail exciting offers on their car purchases.
Speaking about the unique installation, Madhvi Pittie from Workshop Q said, “As a green product design company, we often experiment with discarded objects and materials from the city’s streets, factories, households and proud to have made a beginning with auto spare parts – thanks to the challenge given by Ford.”