What Is All The Fuss About Nestle’s Pink Kitkat – The World’s First Ruby Chocolate?

Nestlé  – a company that every chocolate lover has to know has come up with a new product. A pink KitKat! While some might think that the pink chocolate is yet another support to feminism, that really might not be the reason why it is pink in colour.

We are all familiar with the ads by KitKat that tell us, ‘KitKat break banta hai!’. Did you know that KitKat was first launched in 1935 in U.K.! Yes, it is that old. It is sold in over 100 countries.


The new KitKat, which is named as KitKat Chocolatory Sublime Ruby is the world’s first ruby chocolate. Ruby chocolate is naturally pink in colour. But what is Ruby chocolate anyway? According to nestle.com, ‘The Ruby chocolate offers a new taste experience, a kind of berry flavour made from the all-natural Ruby cocoa bean with a characteristic pink hue. What makes the Ruby chocolate special is the intense taste and colour it achieves without the addition of any flavour or colour.’

The chocolate that was launched on January 18 is available for online purchase in Japan and Korea as of now and offline exclusively at ‘Nestlé  Chocolatory’ boutiques. The chocolate is said to have a ‘fruity flavour’ to it.

The Ruby chocolate variety was successfully developed in more than 10 years by the Swiss chocolate maker Barry Callebaut to add to the three traditional varieties of bitter, milk, and white chocolates that have pleased consumers throughout the world for their enchanting sweetness and subtle bitterness. Ruby chocolate has been attracting strong interest from
chocolate connoisseurs throughout the world since its announcement in September of last year, stated Nestlé.

Only 5,000 such ‘pink KitKats’ are available as of now at the cost 400 yen or 230 rupees.

Photos: Nestlé Japan/flickr.com

Heer Khant
Heer Khant

Traveller | Writer | Photographer | Maverick | Social Worker | Lawyer | A freedom-loving woman for whom words are like wings to her soul. She believes in aliens, hates boundaries and lives like the first human on Earth.

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