Most of us thought that the famous brand Nike ‘s logo meant correct or that it was a tick-mark. Well we are all wrong, here is what it means!
When the logo of Nike was created in 1971 by Carolyn Davidson for $35, she had no idea it would become so popular over the period of time. Davidson was in her college at Portland State University when the co-founder of Nike, Phil Knight asked her to design the logo. Knight was teaching at the University back then. Davidson had also received a gift of 500 shares of Nike amounting to over $600,000 today.
The logo means ‘swoosh’. It symbolises the wing of a Goddess.
Nike, was a Greek Goddess of Victory. She was known to be the daughter of Titan Pallas and goddess Styx, the sister of Zelus (zeal), Kratos (strength) and Bia (force). The goddess is seen with huge wings in most paintings and sculptures. She is also known to be the goddess of strength and speed. It is after her that the logo and the company both took inspiration.
When Knight saw the logo he had said, ” I don’t love it,but I think it will grow on me.”
The tagline of the brand, ‘Just Do It’ had first appeared in 1988. Dan Wieden, the founder of Wieden+Kennedy advertising agency is known to have coined the slogan. He is said to have been inspired by Gary Gilmore’s last words, “Let’s do this”.
Gary Gilmore was an American criminal who demanded the execution of his death sentence for two murders he had committed. He had created a worldwide sensation through his unusual demand. Various television series, songs and plays have been inspired on his life. His last words before he was killed by the firing squad in 1977 ere, “Let’s do this.”
Now that we know the story behind this famous brand, it might be ‘something’ to wear a victory symbol on our apparel and shoes, wouldn’t it?