Monisha Jaisingh & Shweta Bachchan Nanda Launch Fashion Label For The Modern Woman

Designers Monisha Jaising & Shweta Bachchan-Nanda at the launch of their new label MXS in Mumbai

Celebrated fashion maven Monisha Jaising and fashion aficionado Shweta Bachchan Nanda join hands for the first time to launch a fresh and vibrant label for the modern women titled MxS, focused exclusively on luxury streetwear style. The designer and curator duo marked the unveiling of MxS with a highly anticipated launch evening at Monisha Jaising’s plush store in Mumbai.

Amitabh Bachchan at the launch of MXS

MXS derives its inspiration from street fashion, pop culture, travel and movies and youth, hip-hop, romance, funk are all elements that feature in this debut collection. The brand is an expression of what the woman sees herself as today; not confined by the diktats of work wear or festive wear. Just like works of art, each piece of MxS is a limited edition. The first collection presents the color story in Ultra Violet, and iridescent hues in a few pieces with a full spectrum of colors from sorbet pastels to an eclectic palette of bright colors.

Abhishek & Aishwarya Rai-Bachchan at the launch of MXS

The celebratory evening witnessed glitterati including Shri. Amitabh Bachchan, Jaya Bachchan, Abhishek Bachchan, Aishwarya Rai Bachchan, Nita Ambani, Isha Ambani, Tina Ambani, Gauri Khan, Karan Johar, Katrina Kaif, Issabelle Kaif, Kiara Alia Advani, Ananya Panday, Alana Panday, Suhana Khan, Athiya Shetty, Nikhil Nanda, Navya Nanda, Sandeep Khosla, Karisma Kapoor, Amrita Arora, Kajal Anand, Neha Dhupia, Angad Bedi, Neetu Kapoor, Shanaya Kapoor, Neelam Kothari, Roohi Jaikishan to name a few.

Suhana & Gauri Khan at the launch of MXS
Karan Johar at the launch of MXS

Speaking on this friendship turned creative partnership, Shweta Bachchan Nanda said, “I am so incredibly proud of what we have created together & the future of it. MxS is unique as it blends glamour and street style to fit all body types. With MxS, we are trying to fill the gap between high street pret and super luxury brands.”

Shweta Bachchan Nanda, Amitabh Bachchan, Navya Nanda, Nikhil Nanda, Jaya Bachchan with Monisha Jaising at the launch of MXS

Delighted for the launch of MxS, Monisha Jaising said, “MxS has both Shweta and my personal style which is what makes it really special. Shweta has an insightful eye for fashion and there couldn’t have been a better partner for MxS. We’re excited for our label!”

Heer Khant
Heer Khant

Traveller | Writer | Photographer | Maverick | Social Worker | Lawyer | A freedom-loving woman for whom words are like wings to her soul. She believes in aliens, hates boundaries and lives like the first human on Earth.

No Comments Yet

Leave a Reply

Your email address will not be published.

‘Cocktail Zindagi’ is not just a publication, it is a journey in itself in which you play an important character. We work to bring you stories not only from the crème de la crème but also from the grass root level.We also write content that portrays the beautiful shades of life, thus the name ‘Cocktail Zindagi’.