Most people love to flaunt their iPhones and iPads. What is that one feature that distinguishes the expensive Apple devices? Their logo. Here is the story behind it.
Apple is an American multinational company located in Cupertino, California. The core work of Apple is in the fields of consumer electronics, computer software and online services. The company Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976, the main purpose was develop and sell computers.
Later in the year of 1977, the company was subsumed as Apple Computer Inc. The computers when launched received positive public response, there was potential growth in sales and by 1980 the company went public. Apple, today is the world’s largest information technology company by revenue and world’s second largest mobile manufacturer after Samsung. The various products of Apple include iPhone, iPod, Macintosh, iPad, Apple Watch, Apple TV, HomePod, iOS, macOS, watchOS, tvOS, iLife and iWork inclusive of the manufacturing of the hardware also of the product.
You must have seen the logo of Apple, but have you ever wondered why the name Apple was given and why is its logo of an apple which is half bitten?
There is a mention of the word, ‘Apple’ in the Bible. When Adam and Eve tasted the fruit from the tree of knowledge it changed everything drastically. The logo of the company Apple symbolizes knowledge.
Rob Janoff, who has designed the logo of the company, when asked about this link between the Apple and Bible was bewildered and honestly stated that he never thought of this reference after creating the logo in 1977. Mr. Janoff said that, the bite has been included in the Apple’s logo so people after seeing the logo do no confuse it with cherry, it is an apple not a cherry. He also said that the bite in the logo is referred to words bite and byte, as per the technology definition.
The logo is a tribute paid to a man called Alan Turing, who laid foundations for a modern day computer, developing his research into the artificial intelligence and unlocked the German wartime codes. Turing died in an enigma on 7 June, 1954, biting an apple which was laced with cyanide. It is also said that the mastermind Alan Turing’s most favourite story was the story of the ‘Snow White’ in his childhood, upon eating one bite of a poisonous apple and then falling asleep.
Jobs and partners on searching for the logo came across this story and paid tribute to it.
The first logo of apple was designed in the year of 1976, by Ronald Wayne, depicting Sir Isaac Newton sitting under a tree and an apple was swinging frantically above his head. Though the original logo was made after a year in 1977 designed by Rob Janoff, but there are many speculations about the real reason. Steve Jobs and his partners choose an apple logo, not a complete one but with a half bite taken out of it.
Who had imagined that there would be such a profound story behind the brand’s logo?
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