Starbucks is an American coffee chain and company. The company was founded on March 31, 1971, by Jerry Baldwin, Zev Siegl and Gordon Bowker in Seattle Washington. What does its logo mean?
When the first shop of Starbucks coffee opened up in Washington, the United States of America was going on a downfall as per the economy but irrespective of that Starbucks expansion kept growing. The name of that chain came from the name of the chief mate in the famous book, Moby Dick: Starbuck. The company used to sell only roasted whole coffee beans, brewing of the coffee was not a part of their plan when it started. Slowly Starbucks started selling espresso coffee – the basic ingredient in all kinds of coffees.
The original owners sold the Starbucks brand to Howard Schultz, who started expanding the chain. In the year 1992, when the first Initial Public Offering of Starbucks was out on the stock market, there were 140 outlets. Starbucks is the world’s largest coffee chain, operating in 62 countries with 23,768 outlets – and counting.
There are so many coffee lovers in the world but a very few people may have noticed the brand logo of Starbucks and even though many people may have seen the logo but only a few people must have thought that why is there a mermaid in the logo?
Terry Heckler is the pioneer behind the designed logo of the world’s largest coffee chain. The idea of using a mermaid in the logo of Starbucks comes from the 16th century Norse Woodcut, which is a two tail mermaid. The logo of Starbucks clearly portrays the uniqueness and originality helping it withstand its increasing popularity. According a writer named Steve , who worked on Starbucks’ new logo, they found the inspiration of the mermaid while they browsed through old maritime books hoping to find something that would capture the seafaring history of coffee and Seattle’s strong seaport roots.
When the first ever logo of the coffee chain was designed in the year of 1971, it featured a topless siren with her double fish tail and navel which is fully visible. There is a ring which surrounds the mermaid with a two tail, and is coloured in a coffee brown pallet.
There was also a second logo after the company was sold to Howard Schultz. A bare body mermaid was there on the logo. The difference was that the name of Starbucks company featured in the woodmark inside the circle with two stars on either sides. The colour of the pallet was also changed from the coffee colour to green colour to imbibe growth, freshness, prosperity and uniqueness of Starbucks.
The third design introduced in the year of 1992, came with a close up view of the mermaid, the naval was removed but the tails were there. The colour of the logo was in two different shades, green and white, and the name of the company mentioned inside the woodmark circle, and either sides having two stars. The image of mermaid, is exotic, topless, bare breasted just like the coffee itself, once said Schultz.
When the 40th anniversary of the company arrived in 2011, the whole logo was redesigned. There was an extra large image of the enchantress in the green colour. There was no woodmark and stars in the logo. The current logo which went under drastic change was not well approved by the coffee chain fans and lovers, designed by Lippincott and Starbucks’ in-house design team.
Starbucks has been famous and on the peak due to the taste, quality, customer experience and satisfaction it provides in one coffee. There are many variety of coffee’s Starbucks is into as whole-bean coffee, microground instant coffee, hot and cold drinks, Teavana tea products ( full and the loose leaf), cafe latte, espresso, pastries, beverages, eateries and a lot more.
So that is the story behind the famous logo!