You either love wine or you hate it. Wines have, for a very long period of time, been synonymous with ‘a glass of happiness’ across the globe. When we think of a ‘wine’ we can only think of recreation or fun but Sula came up with a wine that is for a cause.
India’s first wine that was made for a cause is known as Kādu wine. This is India’s first ‘wildlife wine’ that is made to support tiger conservation in the country. The Kādu wine is made at Sula’s vineyard in Karnataka – Karnataka because 14% of the world’s tiger population is in this state.
Kādu is a Kannada word which means ‘wild’. Karnataka is also one of the most important wine regions of India and this ‘Made In Karnataka’ is how you give back to the community, ‘one sip at a time’. The beautiful label of the wine which is the handiwork of renowned label designer Simon Frouws, depicts a tiger in all its glory in the wild jungle.
The tiger population on the planet is under threat with the numbers tumbling down every year. Sula has decided to help support the living population by donating the sales of every bottle of wine sold for tiger conservation in Karnataka. According to sommelierindia.com, ‘to make sure of the optimum use of the funds contributed, Sula, is collaborating with Mud on Boots, the pioneering initiative by the Sanctuary Nature Foundation. Their Mud on Boots project leader Nagaraj will spearhead the project.’
Sanctuary Nature Foundation was founded by Bittu Sahgal, who is a legendary conservationist. Sahgal and Sula’s founder Rajeev Samant joined hands to together conserve tigers in the state.
The wine was recently launched in November 2017 in Bengaluru, India is crafted by winemaker Gorakh Gaikwad. The wine is made using premium grapes that are grown at Sula’s vineyard in Karnataka.
The wine which is only sold in Karnataka is available in four variants viz. Kādu Chenin Blanc, Kādu Sauvignon Blanc, Kādu Shiraz Rosé and Kādu Cabernet Shiraz. A 650 ml bottle of Kādu ranges from ₹620-695 and 375ml bottle costs around ₹340-375.
You can visit them by filling this form here.
Photos: kadu.co.in
Hello ,
I saw your tweets and thought I will check your website. Have to say it looks very good!
I’m also interested in this topic and have recently started my journey as young entrepreneur.
I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
Can you recommend something what works best for you?
I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
(Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)
I have subscribed to your newsletter. 🙂
Hope to hear from you soon.
P.S.
Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?
Regards
Jan Zac