Padma Vibhushan Asha Bhosle was conferred The 5thYash Chopra Memorial National Award, instituted by philanthropist & MP Dr. T. Subbarami Reddy in association with Anu Ranjan (President, The ITA) and Shashi Ranjan (CMD, ITA School of Performing Arts), held at the JW Marriott Hotel, Juhu on 18th Feb. The Chief Guest for the evening was The Governor of Maharashtra, H.E. Chi. Vidyasagar Rao and the evergreen Rekha.
The award held in the memory of the late illustrious Producer-Director Shri Yash Chopra, has the blessings of Mrs. Pam Chopra, who is part of the jury. The Jury that was constituted to zero in on this year’s Awardee comprised such highly-regarded names as Pamela Chopra, Boney Kapoor, Padmini Kolhapure, Madhur Bhandarkar, Honey Irani and Alka Yagnik, besides Dr. Ready himself.
Rekha said ” I absolutely adore the Mangeshkar sisters. Between them, they have sung close to 90% of the songs in the Hindi film industry & that’s just phenomenal. I feel my performances in movies went up a notch because of Asha ji’s songs. I would feel the pressure to match up to her soulful renditions & get my act perfect. The constant feeling of having to meet her expectations also kept me on my toes & kept me going.”
Asha ji said “Yash ji was like my younger brother. It is unfortunate that he isn’t here anymore. I had a long association of close to 50 years with him, even before he was married. Once I complimented him on his choice of songs & melodies and told him that his ear for music has greatly improved with time. That’s when Yash ji told me that I will tell u the secret of that if you won’t share it with anyone – actually my wife Pam decides the songs in the movies. So I told him no wonder his taste in music has got better. It is an emotional moment for me to receive this honour in his name & I feel a tinge of sadness that he is not here to share it with me”
Previously, the Award has already been conferred upon Bharat Ratna LataMangeshkar (2014) Shri Amitabh Bachchan (2015), Rekha Ganeshan (2016) and Shahrukh Khan (2017)) – all known for their sterling association with Yashji…!
The Award includes a sum of Rs. 10 Lakh along with a SwarnKangan and a trophy. Celebrating the phenomenal contribution of the legendary Yashji to the world & art of Indian Entertainment, this endeavour confers honour upon one peerless performer of the Industry every year. Dr. Reddy, a long time close associate and a very dear friend of respected Yash Chopra’s, has been holding this event annually since 2014 attended by the glitterati of the Show-world.
Some of the people who attended the show included Parineeti Chopra, Anushka Ranjan, Aditya Seal, Talat Aziz, Mukesh Rishi, David Dhawan, Poonam Dhillon, Rahul Rawail, Jackie Shroff, Parineeti Chopra, Neha Pendse, Krutika Lulla Debina Banerjee Shubhangi Atre, Rohitashv Gaur and others.